This is Helsinki’s new brand identity

Helsinki’s brand identity has changed. The City of Helsinki adopted a new Helsinki logo and other new visual symbols at the beginning of June in conjunction with the thorough reform of the City organization. The rebranding of Helsinki sought a fresh new brand identity that respects the past and is both modern and timeless.

The new logo of Helsinki is based on the traditional old Helsinki crest, and it includes the word Helsinki. The traditional crest will not disappear but will be reserved for festive uses.

The colours of the new brand identity are familiar to citizens. They are the colours used, for example, in the Helsinki crest, the cupola of Helsinki Cathedral, the Suomenlinna fortress island and the brick wall of the Hakaniemi Market Hall. The new brand identity is made up of 14 different colours.

The City of Helsinki has had no uniform brand identity up until now, and city departments and projects have had their own varying identities and logos.

The reform of the City organization offered a good opportunity to unify the City’s brand identity. Now that the entire organization produces and uses materials based on a uniform identity, the City’s actions can draw more attention and be more efficient, as well as saving money.

Increasingly clear communication

For citizens the reform means increasingly clear, easily understood and more resident-oriented marketing and communication about the City and its services.

People working in Helsinki or visiting the city will perceive Helsinki more easily than before as a straightforward, appealing, modern, functional and enjoyable place. The uniform identity also helps Helsinki to differentiate itself from other cities and regions.

The new brand identity does not concern Helsinki Art Museum, Helsinki City Museum and the Helsinki Philharmonic Orchestra. Helsinki’s municipal enterprises also retain their former identities.

The design of the brand identity was carried out by the brand design agency Werklig, which was selected through a competitive bidding process. The design work was assisted by several City experts. The adoption of the brand identity was decided by the Mayor.

The introduction of the new brand identity throughout the organization will take time. It is likely that many years will pass before the identity is fully established.
Read other news on the city site of Helsinki.

City of Helsinki
newbrandidentity newbrnd Helsinki
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
1 view in february
I recommend
No recommendations yet


Post your comment to communicate and discuss this article.

The coach of a sports club in Hyvinkää, southern Finland has been remanded into police custody on suspicion of sexual abuse of minors he was coaching, the Itä-Uusimaa police department said on Thursday. Officials said that they are investigating the case as suspected child abuse but did not disclose the ages of the alleged victims. The suspect in the case, a 50-year-old man, was remanded into custody on Wednesday. The suspected sexual abuse is believed to...
Finns increasingly forego do-it-yourself construction of prefab elements in favour of completely completed homes. Turnkey homes (where homes are fully finished and owners can immediately occupy them) have become more popular than traditional house packages, says the Finnish Association for Manufacturers of Prefabricated Houses. “About 7,500 detached homes are built in Finland every year, and about 70 percent of them are prefabricated houses of some kind,”...
THE FESTIVE ATMOSPHERE in the Helsinki neighbourhood of Arabianranta was visibly subdued on Tuesday, as residents mourned the death of a local child who is believed to have been murdered. While little information has been released to the public, it is known that the victim was murdered near their home on the night of Christmas Eve (December 24). The police apprehended a suspect at the scene of the crime, who has been confirmed as a 36-year old male. Whethe...
One of Finland’s most famous seafaring vessels, the titanic icebreaker Otso, was deployed on its first mission of the winter season last night, keeping sea routes open for the 22nd year in a row. Late in the evening of Christmas Day, Otso, the crowning glory of Arctia Oy’s extensive fleet, departed from Helsinki’s Katajanokka Harbour, heading north to the Bay of Bothnia. The 7000-ton Polar icebreaker has been tasked with keeping waterways open between Oulu...
Eight Finnish political parties have published their a statement on future climate policy goals in Finland. Prime Minister Juha Sipilä (Centre) in November invited all nine parliamentary parties to join a task force established to find an agreement on new, more ambitious climate goals for Finland. The one-month project was led by Kimmo Tiilikainen (Centre), the Minister of the Environment, Energy and Housing. The Finns Party abandoned the task force last w...
A 25-year-old man suspected of the sexual abuse of a girl under the age of 15 in Oulu, northwestern Finland, who was arrested in Germany last Tuesday is now reported to be at large. According to law enforcement officials in Oulu, the suspect was released by German police before he could be transferred to Finnish custody due to "a breakdown in communication between authorities". Oulu District Court ordered the suspect to be reprimanded into custody in absen...
Finland’s high earners saw their real income grow more in 2017 than their peers in middle and low income groups, according to new data released by Statistics Finland on Tuesday. Incomes among the country’s highest income decile rose by 4.4 percent in 2017 compared to 2016, while the year-on-year increase was 1.3 percent for middle income earners. Incomes for the four lowest income deciles meanwhile grew by 1.2 percent over the one-year period. However amon...
A man wanted in connection with a suspected arson attempt on a home in Helsinki’s Käpylä district was remanded into police custody on Sunday. The Helsinki district court has remanded a man suspected of attempted arson and attempted murder into police custody, ending a short-lived manhunt, police said on Sunday. The 25 year-old is suspected of using a Molotov cocktail to cause a fire at a flat in Käpylä, Helsinki last Monday. The apartment was completely de...
Helsinki Central Library Oodi will opened its doors to the public on 5 December at 8am, a day before Finland’s 101st birthday. Designed by ALA Architects, this library of a new era is an ode to Finnish culture, equality and freedom of expression. Oodi offers everyone an open, public urban space at Kansalaistori Square, right opposite Parliament House. Central Library Oodi is an active and functional meeting point with 2.5 million expected annual visitors....