Helsinki is updating its graphic image. The new Helsinki symbolism and a visual imaging, which has been in use since the beginning of June, have been approved - concurrently with entering into force of organizational and systemic reform.
The new visual imaging, according to the idea of the authors, should become more fresh, rely on history, but be modern or even be out of time. The symbolism of the city follows the tradition and is built on the basis of the city's famous crest, to which the word "Helsinki" will be added from now. The traditional crest will be saved for use on solemn occasions.
The colors of the new visual imaging are accustomed to all citizens. They repeat the shades of the crest of Helsinki, the color of the dome of the cathedral, the color of the trams, Sveaborg and the brick walls of the market building on Hakaniemi Square. In total, 14 colors will be used.
Previously, Helsinki didn`t have single visual line, so that different institutions and units used different symbolism and colors. The time for creating a common style was timed to the organizational reform that united the system. Now all organizations and institutions of the city will use materials based on the parameters of single visual imaging. Thus, recognition and efficiency will be increased. This will save money, use of corporate style will bring together and make various municipal services and institutions more visible.
Now information about the city and municipal services will become more clear and easy to understand. Advertising and information about Helsinki, thanks to innovations, will become more accessible.
Visitors, in turn, will feel that the city has become even more understandable and simple, modern and attractive. Helsinki should be fun and enjoyable in the eyes of the guests, and at the same time, a functional city.
The innovation will not affect the Helsinki Art Museum, the city museum and the city orchestra. The municipal enterprises will also continue to use the old symbols.