M Room makes big plans in the US

Finnish barbershop chain M Room will open about 200 new branches in the US by 2020 with the help of former McDonald’s CEO Ed Rensi.

M Company founders Petri Sipiläinen (left) and Toni KylätaskuM Company founders Petri Sipiläinen (left) and Toni Kylätasku

M ROOM

At the moment, M Room is present in seven countries: Finland, Germany, Latvia, Spain, Sweden, Estonia and the US, where it has two shops in Florida and three in Seattle. The shops are run by franchisees.

M Room refers to Ed Rensi as “a franchising genius”, who will add to the company’s knowhow significantly.

“Ed is a franchising master and we’re very flattered by his interest in joining our operations,” says M Company co-founder Toni Kylätasku. “Our experiences prove that M Room’s concept is an excellent fit in the US, as holistic and membership-based services have plenty of demand there.”

Rensi notes that he sees “something exceptionally interesting” in M Room.

“Currently it’s the largest barbershop chain in Europe with an abundance of opportunities in the US market,” he tells. “All things European are trending in the US at the moment.”
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Rensi is not the only one whose name carries international fame in the M Room team. Boston Bruins goalkeeper Tuukka Rask is involved in the company’s expansion efforts, too.

The core of M Room’s concept lies in membership, which is offered on three levels.

Read other news on the city site of Helsinki.

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