A new super-premium vodka has been launched, inspired by the Finnish artist Touko Laaksonen, aka Tom of Finland. Tom of Finland Organic Vodka is produced from organically grown wheat, rye and arctic water - writes thedrinksreport.
The vodka is 100% organic and there is no added sugar.
The packaging features nods to the art associated with Tom of Finland, and a percentage of profit from each bottle will be donated to the Tom of Finland Foundation. Tom of Finland's work made an important contribution to 21st Century gay culture.
Read also: Huhtamäki grows stronger in China
The organic vodka is being launched in the UK to coincide with the release of biographical film Tom of Finland, directed by award-winning Finnish director Dome Karukoski. The film tells the story of the artist’s extraordinary life and features Niklas Hogner, Tom of Finland Organic Vodka’s brand ambassador, who plays Kake.
Olli Hietalahti, CEO of Spirit of Tom, said: “We wanted to create a super premium Finnish vodka that truly embodies Tom of Finland – something bold, daring, flirtatious and playful, just like the artist’s renowned work.”
Read other news on the city site of Helsinki.