Finnish wine and spirits producer Altia has signed a distribution agreement with Infinium Spirits to enter the US market with Koskenkorva Vodka.
The initial stock will include Koskenkorva Vodka Original, 80 proof, in 750ml and one litre bottles. According to Janne Halttunen, SVP Export at Altia , the recent rebranding work of Koskenkorva Vodka has brought with it several international awards and interest in export markets. Partnering with Infinium Spirits is a strategic first step, with the “aim to build the brand and distribution with a long-term view.”
“Craft and provenance are strong, growing trends among spirits consumers in the US market,” comments Steven Brecher, president at Infinium Spirits. “The pure, genuine and delicious Koskenkorva Vodka meets this trend perfectly. We are excited to complement our distinctive spirits portfolio with this ‘vodka from a village’.”
Koskenkorva Vodka is now currently available in almost 30 countries, with recent distribution deals inked in the UK and Kazakhstan.